Inside Family Viewing: Ethnographic Research on Television's Audiences

Smart TV forensics: Digital traces on televisions

The Smart TV is becoming increasingly popular amongst consumers. Many consumers use a Smart TV to gain quick access to the Internet including video on demand, social networking and instant messaging. Most Smart TVs also provide capabilities to connect with external devices such as a USB flash drive, a mobile phone etc. All of these features make a Smart TV a potentially rich source of informati...

Causal Thinking and Ethnographic Research

Popular Communication Audiences: A Historical Research Agenda

Popular communication research can benefit from a historical approach. Consistent with current approaches, historical research is contextual (e.g., looking at actual audiences in natural settings). It is also comparative. Comparing radio to television helps to highlight by contrast features not otherwise noticed, including assumptions we have made unawares. Historical research is developmental,...

The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences

Advertising research has focused exclusively on the solitary subject at the expense of understanding the role that advertising plays within the social contexts of group interaction. We develop a number of explanations for this omission before describing the results of an ethnographic study of advertising’s contribution to the everyday interactions of adolescent informants at a number of English...

EOTF Preference for LCD Televisions

Recent commercial LCD (liquid crystal display) televisions are larger and brighter than traditional televisions, which impacts viewing conditions. The adaptation level of the newer viewing conditions may require different electro-optical transfer functions (EOTFs) for the LCD televisions than those in traditional TVs. The research here consisted of a pair of experiments designed to explore how ...